I'm Katia. I've personally run acquisition, product growth, positioning, lifecycle, and the economics underneath all of it. Four tabs, one person. I can see the whole growth system, find the real constraint, and fix it with a lean team. Pick the lens that matches what you're hiring for.
Marketing leader with 15+ years building and scaling consumer products.
I build growth systems across acquisition, positioning, product, content, PR, influencers, SEO, and lifecycle — with CAC/LTV discipline and strong cross-functional ownership.
I connect marketing, product, and operations into one growth system — not isolated campaigns.
Product-growth leader who finds what actually blocks growth.
I work at the intersection of product, marketing, analytics, and user behavior — improving activation, conversion, retention, monetization, and market fit.
I find the real constraint: positioning, activation, retention, monetization, or product friction. Then I fix it with the product team.
User acquisition with cohort logic, LTV, and payback discipline.
I have scaled paid acquisition across Meta, Google, TikTok, Apple Search Ads, and other channels — but I don't treat volume as success unless the economics work.
Performance with discipline: cohort logic, LTV, payback, and scalable acquisition — not vanity volume.
Senior growth and marketing support for early teams.
I help founders and teams diagnose growth constraints, sharpen positioning, structure GTM, and turn messy marketing problems into clear priorities and experiments.
Useful when you don't need another agency — you need senior judgment, structure, and a practical growth plan.
How I can help
Growth Diagnosis Sprint
For early teams with traction, but unclear growth constraints
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Growth Diagnosis Sprint
For early teams with traction, but unclear growth constraints
I review your product, funnel, channels, positioning, metrics, and current assumptions to identify what is actually blocking growth.
Typical output
- Growth constraint diagnosis
- Funnel and channel review
- CAC/LTV and payback logic
- Priority growth hypotheses
- 30/60/90-day action plan
Best for: Founders who know they need growth, but are not sure whether the problem is acquisition, positioning, product friction, monetization, or focus.
App Acquisition & Growth Strategy
For teams that want to understand app acquisition before scaling spend
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App Acquisition & Growth Strategy
For teams that want to understand app acquisition before scaling spend
I help define which channels are worth testing, what metrics matter, what needs to be tracked, and how to approach acquisition without burning budget blindly.
Typical output
- Channel testing strategy
- Measurement and analytics recommendations
- Budget prioritization
- Creative and audience hypotheses
- CAC/LTV logic
- First experiments roadmap
Best for: Consumer apps, marketplaces, subscription products, healthtech, edtech, and early mobile products.
GTM / Market Entry Sprint
For companies launching a new product, market, or geography
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GTM / Market Entry Sprint
For companies launching a new product, market, or geography
I help turn messy market context into a practical launch plan: ICP, positioning, local messaging, channel priorities, budget logic, and first experiments.
Typical output
- Market and competitor research
- ICP and demand validation
- Positioning and messaging adaptation
- Channel and budget prioritization
- Launch roadmap
Best for: Teams entering Brazil, LATAM, Europe, or multilingual markets — especially consumer apps, marketplaces, subscriptions, edtech, and healthtech.
Product Growth & Funnel Sprint
For products where acquisition is not the only problem
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Product Growth & Funnel Sprint
For products where acquisition is not the only problem
I review the user journey to identify where activation, conversion, retention, monetization, or trust breaks down — and turn those insights into product and growth experiments.
Typical output
- Activation and onboarding review
- Conversion and retention friction map
- User journey analysis
- Experiment backlog
- Product and marketing recommendations
Best for: Teams that suspect growth is blocked by UX, onboarding, positioning, monetization, lifecycle, or product-market fit.
Fractional Growth / Marketing Support
For teams that need senior growth direction before hiring full-time
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Fractional Growth / Marketing Support
For teams that need senior growth direction before hiring full-time
I can support strategy, prioritization, team and agency guidance, experiment planning, and cross-functional alignment across marketing, product, analytics, sales, and operations.
Typical support
- Weekly growth leadership support
- Growth strategy and prioritization
- Team or agency guidance
- Experiment planning
- Funnel and performance review
- Product and marketing alignment
Best for: Founders and early teams that need experienced growth leadership without adding a permanent senior hire immediately.
AI / Growth Workflow Experiments
AI is part of how I work, not a separate offering. It lets one experienced operator cover ground that used to need a team: research, analysis, creative testing, reporting, and lightweight internal tools. I'm interested in projects where that covers a real problem.
- AI-assisted research workflows
- Marketing automation prototypes
- Creative testing workflows
- Competitor or market intelligence systems
- Growth reporting or insight extraction
- Lightweight internal tools for marketing teams
For the right project, I am open to a limited pilot, collaboration, or proof-of-concept format. It has to be useful, practical, and connected to a real business problem — not AI for the sake of AI.
Not sure what you need? Send me the context. I can usually tell after one conversation whether the problem is acquisition, positioning, product friction, monetization, or focus.
Let's talk